INDUSTRY:

ART & DESIGN

YEAR:

2025

EXPERIENCE:

3D MODELING

Package design

About.
Freshfarm's package mainly uses red and orange to emphasize the flavor of tomatoes and papay. 
Real vegetable images are placed on the front of the package to intuitively express freshness and a delicious taste.
Challenge.
The shapes and materials of the packaging limited the usable volume, necessitating the use of colours, icons and text as spatial strategy. Typography had to be sufficiently legible whilst under condensation. Packaging also required me to incorporate nutritional information and branding hierarchy within constrained space.
Result.
The bright colors allow the fruit flavors to pop, garnering consumer attention in busy retail set. Careful consideration of color ratios maintained visual balance and readability. The final package design gave improved brand awareness and overall consumer appeal while emphasizing the flavor and nutritional contents.