A significant challenge in the project was blending eye-catching colors, while maintaining brand and visual consistency. Another challenge was avoiding clutter in the design while showing real vegetable images that conveyed freshness, the barred image was using the real vegetables due to not overcrowding the design structure. With an understanding of the final design and the task of creating effective outdoor advertising and dimensions, while aiming for strong visuals, and design clarity while still being readable and with purpose at a distance.